Brief Launch new product and bring awareness of the cycle

We are from a very young age, often taught that openly talking about periods is a shameful thing and should be hidden.
In this campaign we shared the stories of 6 women, going through different emotions related to the period cycle. With all its ups and downs. The themes: Body Image, Self Esteem & Energy Levels, Cravings, PMS, Closeness & Space.

We launched a cap that matches your mood no matter what. ‘“Moody Vibes” and “Follow your cravings”